#RamadhanBarengKhongGuan is a pop art exploration throgh brand activation highlighting the correlation of the pop art movement with a certain brand and its message. As pop art continues to influence modern design, advertising, and digital culture; It serves as the base to postmodernism, street art, and contemporary commercial design proving art can come from anywhere. Not only that Khong Guan's brand color is highly relevant to pop art, it has a connection in the aspect of mass production, irony in branding, and simple objects.